Why Pakistani Brands Don't Go Global? | The Harsh Reality 🌏

*Why Pakistani Brands Don't Go Global? | The Harsh Reality 🌏*

In this powerful session from the Connected Pakistan Conference 2024 (CPC24), Talha and Usama, Partners of the leading design agency Cigul, deliver a crucial message for every Pakistani business owner, CEO, and professional.

They present a compelling case for why Pakistan's exceptional talent and world-class products are not getting the global recognition they deserve. The missing link? A weak Digital Presence. Through real-life examples from M Sialkot's sports factories to Karachi's iconic food brands, they illustrate how a strong international-standard digital footprint can 10x increase business and, tenfold more importantly, boost Pakistan's exports and global standing.

Key Takeaways You’ll Learn:

· The "Mindset Problem" is holding Pakistani brands back on the global stage.
· Real examples of Pakistani companies doing work for giants like Zara, Gucci, and Vodafone – but lacking their own brand recognition.
· Why a 40-year legacy is not enough in the digital age.
· How a strong digital presence is no longer an option, but a national duty for successful Pakistani businesses.
· The direct link between your website/social media and international revenue.

If you are a doctor, engineer, architect, CEO, or run any organisation this video is a must-watch to understand how to take your work from local to global.

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Chapters

00:00 - Introduction & Core Problem: Pakistani brands lack global digital presence
01:15 - Cigul’s International Experience with top global clients
02:44 - The Mindset & Vision Gap in Pakistani businesses
03:38 - Example: Sialkot Garment Factory with outdated digital presence
06:01 - The Big Question: Why Improve?
07:18 - Pakistani Talent is Already Global
08:44 - Digital Identity = Global Identity
09:47 - Case Study 1: Famous Haleem Brand’s weak branding
11:56 - Case Study 2: Pink Salt Exporter ignoring brand presence

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